Computer manufacturer pledges to cut emissions

A major computer manufacturer has announced plans to reduce its carbon footprint. 

Sony has launched details of its 40-year environmental programme which it hopes will result in a "zero environmental footprint" by 2050.

The companies plans follow Greenpeace's scathing report of the computing industry, which it claims is not using its own innovations to tackle climate change.


Greenpeace highlighted the fact that Facebook, a major social networking website, chose to run its data centre in the US on coal, rather than opting to promote the use of renewable energy.

But Sony's new plans could change the negative perception of the industry in environmental terms.
Short term goals are aiming for a 30 per cent reduction in the energy consumption of its products and a 50 per cent cut in the amount of waste produced through manufacturing.

Sony chief executive and president Sir Howard Stringer commented: "From the development of new materials and energy-efficient technologies, to the introduction of better processes in manufacturing and production, we will work aggressively to meet the ambitious targets we are setting for ourselves and, at the same time, establish a model for others in our industries to follow."

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